星空传媒视频

Language of instruction: English

Course hours per week:

Course Description:

The objective of this course is to allow students to develop the fundamental written and oral skills necessary for effective communication and interaction in today’s diverse and global business environments. Goal-specific business writing for different platforms (letters, memos, formal reports, and email) and oral presentations are particular focal points.

Language of instruction: English

Course hours per week:

Course Description:

Students are introduced to essential business concepts and related terminology in order to obtain a fundamental understanding of organizations and the environment in which they operate. A critical perspective of the principal theories, concepts and practices of business, and their relationship to the macro environment is also developed.

Language of instruction: English

Course hours per week:

Course Description:

This Career Planning course will introduce concepts and tools to direct the students to launch, to plan, and to develop a career. It will provide a framework for career planning with the goal of preparing the student for internship programs and the job market upon graduation. Moreover, this course will allow students to state short and long-term career plans; identify one’s transferable skills; seek and compile a list of employment opportunities, identify general trends emerging in the business work environment; develop a list of contacts through various networking techniques; prepare, modify, and update a résumé; formulate appropriate business letters; demonstrate effective interview skills.

Language of instruction: English

Course hours per week:

Course Description:

This computer course introduces business software. It will include word processing, spreadsheet, and presentation software, as well as current web applications commonly used in business.

Language of instruction: English

Course Description:

For specific course descriptions, please see the Physical Education Department's website for their offering course for the following:

• 109-101-MQ - Physical Activity and Health
• 109-102-MQ - Physical Activity and Effectiveness

Language of instruction: English

Course hours per week:

Course Description:

For specific course descriptions, please see the Humanities Department's website for their offering of 345-101-MQ - Knowledge courses.

Language of instruction: English

Course hours per week:

Course Description:

For specific course descriptions, please see the English Department's website for their offering course for the following:

• 603-101-MQ - Introduction to College English

Language of instruction: English

Course hours per week:

Course Description:

This course focuses on the importance of understanding the legal environment in the context of business management. Students develop the ability to consider the legal implications of contracts, civil responsibility, property and bankruptcy.

Language of instruction: English

Course hours per week:

Course Description:

This course offers a small window to the expanded world of international business. International business has undergone dramatic changes in the past decade, and the academic discipline has evolved in response to these changes. As the first course in the international business concentration, the course is introductory in nature. It covers a wide range of topics, and aims to help students develop a foundation for further detailed studies in the field. The course aims to (1) introduce students to the fundamentals of international trade and investment; (2) expose students to the complexities of the international business environment and its major agents; (3) familiarize students with the influential players on the international business scene; and (4) develop an international perspective.

Language of instruction: English

Course hours per week:

Course Description:

This is a 200-level course (ANALYSIS) in the Business Administration discipline. Students must have successfully completed the Introduction to Business course 401-101 DW prior to taking this course. This course covers the environment in which marketing takes place, the definition of markets, and the marketing mix used to respond to the environment. The course links with, and draws from, a variety of other academic disciplines, including: Business Administration, Economics, Psychology, Sociology, Law, and English. The course also uses the case method to advance students’ analytical abilities.

Language of instruction: English

Course hours per week:

Course Description:

This course is fundamental to anyone pursuing any type of business career. It introduces basic accounting terminology and the fundamental concepts needed to understand and prepare basic financial information. Emphasis is placed on transaction analysis, preparation of general journal entries (including routine, adjusting and closing entries), comprehension of the accounting cycle and financial statement preparation for sole proprietorships and corporations. It also introduces costing methods for inventory.

Language of instruction: English

Course Description:

For specific course descriptions, please see the Physical Education Department's website for their offering course for the following:

• 109-101-MQ - Physical Activity and Health
• 109-102-MQ - Physical Activity and Effectiveness

Language of instruction: French

Course hours per week:

Course Description:

For specific course descriptions, please see the French Department's offering of courses.

Language of instruction: French

Course hours per week:

Course Description:

For specific course descriptions, please see the French Department's offering of courses.

Language of instruction: English

Course hours per week:

Course Description:

For specific course descriptions, please see the English Department's website for their offering course for the following:

• 603-102-MQ - Literary Genres
• 603-103-MQ - Literary Themes

Language of instruction: English

Course hours per week:

Course Description:

The course introduces students to economic systems, the great economic thinkers, the different schools of thought, and the basic concepts and theories of economics. Students will become familiar with the introductory tools, methods, and models of economic analysis, as well as recognize their limitations. Applying different perspectives and relying on current and historical data, the course exposes students to major macroeconomic problems of Canada and Quebec, such as, unemployment, recessions, inflation, and the public debt. Students will learn how governments can use fiscal, monetary, and trade policies to reduce domestic economic problems. The course prepares students to critically assess government economic policies and economic information in the news media. The course teaches students how the macroeconomic environment affects the firm and how to use macroeconomic data for management purposes.

Language of instruction: English

Course hours per week:

Course Description:

This course will introduce the students to basic statistical concepts and tools that will allow them to analyze collected data to make sound business decisions. Students will also build on their basic Excel knowledge gained in Business Software Applications to use Excel as a tool for calculation and reporting statistically relevant information.

Language of instruction: English

Course hours per week:

Course Description:

Finance is offered to Business Management Marketing students (410.DO). This course reviews the role of financial management and the decision-making processes required to achieve the major goal of the firm: the maximization of shareholders wealth. It includes the function of leverage and utilization of financial statements for the analysis of company performance. This course is offered in the third term of the Business Management Marketing Program expanding on skills and concepts acquired in Financial Accounting I (410-362-DW ). This course is useful to anyone pursuing any type of business career as it provides the fundamental concepts and analytical skills needed to make business decisions.

Language of instruction: English

Course hours per week:

Course Description:

The aim of this course is to “train” students to become effective line managers (managers who have a direct responsibility for employees under their charge). As aspiring members of the business world, it is essential for students to be cognizant of how the approach to managing people impacts the organization. Understanding the challenges that a line manager faces and how to overcome them has a significant role to play not only in influencing employee satisfaction and engagement, but also in how organizational objectives are achieved in terms of productivity and client satisfaction. By examining current practices and problems encountered by line managers, students will develop fundamental knowledge and skills associated to the key functions of human resource management and supervision, while also strengthening problem solving, decision-making, and interpersonal abilities.

Language of instruction: English

Course hours per week:

Course Description:

This course will provide the student with the skills to design and develop an effective Web site. Issues of page layout, navigation, aesthetics, colour, typography, readability, graphics, multimedia, interactivity, and animation will be addressed. The student will also learn to perform critiques of existing Web sites based on design principles, functionality, and audience needs. Upon completion of this course, the student will be able to: Understand the major steps involved in planning and creating a Web site; State the objectives of a proposed Web site and the requirements of its target audience; Identify the main design elements of a Web page; Understand how copyright applies to content published on the Internet; Use text, graphics, audio and video effectively in a Web page; Devise multiple strategies for laying out Web pages; Create consistent and easy-to-use site navigation; Test the web site on the local development system and deploy to the cloud.

Language of instruction: English

Course hours per week:

Course Description:

For specific course descriptions, please see the Humanities Department's website for their offering of 345-102-MQ - World Views courses.

Language of instruction: French

Course hours per week:

Course Description:

For specific course descriptions, please see the French Department's offering of courses.

Language of instruction: French

Course hours per week:

Course Description:

For specific course descriptions, please see the French Department's offering of courses.

Language of instruction: English

Course hours per week:

Course Description:

For specific course descriptions, please see the English Department's website for their offering course for the following:

• 603-102-MQ - Literary Genres
• 603-103-MQ - Literary Themes

Language of instruction: English

Course hours per week:

Course Description:

The course introduces students to the scope and function of marketing research and develops an informed analytical approach to the study of customers and markets. Students develop competencies in the gathering and analysis of data, and their use in marketing decision-making.

Language of instruction: English

Course hours per week:

Course Description:

Why do consumers behave as they do? Drawing upon material from marketing, anthropology, sociology and psychology, this course investigates the factors that affect buyer behaviour. Students develop competence in using marketing strategies intended to effectively reach their targeted market.

Language of instruction: English

Course hours per week:

Course Description:

This is an introductory course in production and inventory control. It uses the basic elements developed in Business Administration and some of the tools developed in Applied Mathematics and Basic Statistics.

Language of instruction: English

Course hours per week:

Course Description:

The objective of this course is to introduce students to (a) the conceptual, financial, and organizational aspects of retail strategy, and (b) to the application of marketing theory and concepts in a decision making framework in order to address issues and challenges facing marketing managers in a retail environment. This course will focus on analysis, planning and control of the marketing function within retail organizations by providing a good conceptual framework to address marketing management problems important to the retailers today. As well, the operational aspect of retailing will be investigated fully.

Language of instruction: English

Course hours per week:

Course Description:

For specific course descriptions, please see the Humanities Department's website for their offering of 345-BXH-MQ - Applied Ethics courses.

Language of instruction: French

Course hours per week:

Course Description:

For specific course descriptions, please see the French Department's offering of courses.

Language of instruction: French

Course hours per week:

Course Description:

For specific course descriptions, please see the French Department's offering of courses.

Language of instruction: English

Course hours per week:

Course Description:

For specific course descriptions, please see the English Department's website for their offering course for the following:

• 603-BXE-MQ - Applied Themes in English

Language of instruction: French

Course hours per week:

Course Description:

Most programs include two complementary courses. These courses give you an opportunity to build a new skill or explore other areas of knowledge unrelated to your program. You can choose your complementary courses from the following domains (access to domains varies by program):

• Arts and Aesthetics
• Computer Science
• Contemporary Issues
• Mathematics Literacy
• Modern Languages
• Science and Technology
• Social Sciences

Language of instruction: English

Course hours per week:

Course Description:

Promotional activities are the most visible aspect of a company’s marketing strategy and they have a strong impact on consumers’ everyday life. This course is designed to assist students in developing: 1) An appreciation for the role and importance of communications in the marketing strategy, 2) An understanding and description of the various components of the communications mix, and 3) The ability to evaluate and implement an integrated communications plan.

Language of instruction: English

Course hours per week:

Course Description:

The Observation Retail Internship course is offered in the fifth semester of the 410.D0 Business Management [Marketing] Program. By offering the student the opportunity to integrate within a retail setting, this internship opportunity lays a foundation for 410-614-DW Internship and provides context for 410-607-DW Marketing Strategy and 410-618-DW Management. To be admissible to the internship, a student must have successfully completed 410-414-DW Retail Marketing.

Language of instruction: English

Course hours per week:

Course Description:

This Personal Financial Planning course covers the competency 01HD - Participate in the Financial analysis of investments and financial projects. The overall focus of this course is to get students familiar with concepts and applications of personal financial planning and to start to use these concepts immediately upon full-time employment. After successfully completing this course students will be able to prepare and develop a personal budget, recognize the components of a will and explain the importance of a will, learn about the different types of insurance available, explain what the RRSP and TFSA programs are and how they work, analyze the considerations underlying the selection of an investment, explore the principles that underline the assumption of personal debt, develop and explain the advantages of a portfolio of preferred and common stocks and, explain taxes on purchases, property, and earnings.

Language of instruction: English

Course hours per week:

Course Description:

This course will examine the principles of Sales and Customer Relationship Management as an integral part of the organization’s overall marketing strategy and success. Acknowledging the need for sales professionals, students will learn how to attract, recruit and select the ideal sales personnel. Students will further learn how to orient and train their sales personnel to establish a dynamic team. Learning how to solicit qualified prospects by using effective presentation techniques in order to close their sales, students will learn that this is only one part of selling. In order to be successful, students will learn the importance of producing reports and providing after-sales service. From offering basic after-sales services to implementing a secure customer service center, students will learn the importance of customer service follow-up. While teaching the above in English, this course will also give students the opportunity to learn how to deal with clients and suppliers in French.

Language of instruction: English

Course hours per week:

Course Description:

This e-Marketing course is a fifth semester course in the Business Management [Marketing] program. Students must have successfully completed Introduction to Marketing (410-204-DW) and Business Software Applications (410-131-DW) prior to taking this course. The course looks at the impact of electronic marketing on all areas of the marketing strategy (e.g. segmentation, positioning, marketing mix). In this course, students move from understanding the basic processes and infrastructure of an ecommerce initiative to identifying customers, attracting and retaining their attention.

Language of instruction: English

Course hours per week:

Course Description:

For specific course descriptions, please see the Physical Education Department's website for their offering course for the following:

• 109-103-MQ - Physical Activity and Autonomy

Language of instruction: French

Course hours per week:

Course Description:

For specific course descriptions, please see the French Department's offering of courses.

Language of instruction: French

Course hours per week:

Course Description:

For specific course descriptions, please see the French Department's offering of courses.

Language of instruction: French

Course hours per week:

Course Description:

Most programs include two complementary courses. These courses give you an opportunity to build a new skill or explore other areas of knowledge unrelated to your program. You can choose your complementary courses from the following domains (access to domains varies by program):

• Arts and Aesthetics
• Computer Science
• Contemporary Issues
• Mathematics Literacy
• Modern Languages
• Science and Technology
• Social Sciences

Language of instruction: English

Course hours per week:

Course Description:

Services marketing analyzes the distinct characteristics of a service and discusses the extended marketing mix required in the development of a service marketing strategy. This course is designed to assist students in developing an understanding of the elements involved in services marketing, an appreciation of the challenges that are unique to service marketers, and the ability to evaluate and recommend services marketing strategies.

Language of instruction: English or French

Course hours per week:

Course Description:

This course covers the elements of Principled Negotiations and the techniques required to achieve a win-win result. It explores the various facets and nature of negotiations and allows for the translation of theory into practice through role- play and simulations. Special emphasis will be placed on differentiating between collaborative and competitive approaches as well as recognizing ethical issues.

Language of instruction: English

Course hours per week:

Course Description:

This capstone course builds on previously acquired marketing knowledge and focuses on strategic market planning and decision-making. A comprehensive marketing plan is created. Case analyses of actual business problems are used extensively.

Language of instruction: English

Course hours per week:

Course Description:

The internship courses are offered in the last semester of the program and aim to integrate the knowledge acquired during the 3 years of study. To be admissible to the internship, a student must be able to clearly demonstrate that they are in a position to graduate during the semester in which the internship is to take place or, at the very latest, the following semester.

Language of instruction: English

Course hours per week:

Course Description:

This course focuses on socially responsible strategies businesses may implement when it comes to the environment, governance, labour, consumers, communities, and other companies. Social entrepreneurship is at the inception of an organization. Hence the importance of corporate values and mission statement in its implementation. Students manage a socially responsible product launch in a small company. In this project, the students will review market research information, understand the consumers’ needs, budget expenses, forecast production, hire and train employees, create and evaluate a promotional, distribution and pricing strategies. They will analyze the social impacts of their business decisions on various stakeholders. The project allows the students to plan, organize and coordinate various business and especially marketing related activities. At the end of the project, students will close the project, keeping in mind that the company will continue its activities in the future.

Language of instruction: English

Course hours per week:

Course Description:

The primary aim of this course is to provide coverage of the principles and operational practices involved in the practice of management at all levels of the business enterprise. A further aim is to translate the principles and theory into practice through examination and analysis of the basic functions performed by managers of planning, organizing, leading and controlling. Special emphasis will be placed on the relationship between individuals in the firm and on communications between employees and management.